Welcome to Dough & Daisy
Experience London's finest artisanal bakery at Dough & Daisy, where craftsmanship meets creativity. Located in the heart of Piccadilly Circus, we bring you freshly baked bread, custom celebration cakes, and exquisite pastries, serving up memorable moments for every occasion.
From our traditional sourdough techniques to innovative Nordic-inspired creations, every bite tells a story of passion, quality, and authentic British baking excellence.
Artisan Bread & Sourdough
Traditional Craftsmanship Meets Modern Innovation
Savour the rich textures and flavours of our hand-crafted breads, featuring signature sourdough made with traditional techniques, organic ingredients, and seasonal grains for an unforgettable taste in every slice.
Our master bakers begin each day at dawn, tending to sourdough starters that have been nurtured for years. Using only the finest organic flours sourced from British mills, we create loaves that showcase the true art of bread baking.
Daily Varieties:
- Classic White Sourdough
- Wholemeal Country Loaf
- Seeded Multigrain
- Rye & Spelt Blend
Seasonal Specials:
- Autumn Walnut & Fig
- Winter Cranberry & Orange
- Spring Herb & Olive
- Summer Tomato & Basil
Custom Celebration Cakes
Our bespoke cake studio designs and crafts personalised celebration cakes for birthdays, weddings, and special events. Choose from a variety of styles, flavours, and artistic decorations to make your occasion truly unique.
Wedding Cakes
Elegant multi-tier designs with delicate sugar flowers, royal icing details, and flavours that tell your love story. From classic vanilla sponge to exotic passion fruit layers.
Vegan Options Gluten-Free
Birthday Cakes
Whimsical and creative designs for all ages. From children's character themes to sophisticated adult celebrations, each cake is crafted with attention to detail.
Character Themes Photo Prints
Corporate Events
Professional and sophisticated designs for corporate milestones, product launches, and business celebrations. Brand logo integration available.
Logo Integration Large ScalePopular Flavour Combinations
- Lemon & Elderflower: Light sponge with elderflower buttercream
- Chocolate & Salted Caramel: Rich chocolate layers with caramel filling
- Red Velvet & Cream Cheese: Classic American-style with tangy frosting
- Victoria Sponge Deluxe: Traditional with fresh strawberries and cream
- Carrot & Cinnamon: Spiced cake with maple cream cheese icing
- Champagne & Raspberry: Elegant celebration flavour
Artisan Pastries & Viennoiserie
Indulge in our daily selection of artisan pastries, including buttery croissants, seasonal fruit tarts, and inventive sweet and savoury treats inspired by London's top patisseries.
Each morning, our pastry chefs create layers of flaky, buttery perfection using traditional French techniques passed down through generations. From classic pain au chocolat to innovative seasonal creations, every pastry is a masterpiece.
Daily Fresh Selections:
Sweet Pastries:
- Classic Butter Croissants
- Pain au Chocolat
- Almond Croissants
- Seasonal Fruit Tarts
- Danish Pastries
Savoury Options:
- Cheese & Herb Croissants
- Spinach & Feta Turnovers
- Sausage Rolls (Premium)
- Quiche Lorraine Slices
- Caramelised Onion Tarts
Nordic Pastry Specialties
Discover Nordic-inspired pastries like kanelbullar and krämbulle, crafted with authentic techniques and flavours, bringing a continental twist to London's bakery scene.
Our head pastry chef trained in Stockholm and brings authentic Scandinavian baking traditions to Piccadilly Circus. These unique pastries offer London food enthusiasts a taste of Nordic culinary culture.
Authentic Nordic Creations:
Kanelbullar (Cinnamon Buns)
Traditional Swedish cinnamon buns with pearl sugar, made with cardamom-spiced dough and rolled in cinnamon butter.
Krämbulle (Cream Buns)
Soft yeasted buns filled with vanilla custard and topped with coconut flakes and raspberry jam.
Semlor (Lenten Buns)
Seasonal cardamom buns filled with almond paste and whipped cream (February-March).
Pepparkakor-Spiced Cookies
Thin, crispy cookies with traditional Nordic spice blend including ginger, cinnamon, and cloves.
Afternoon Tea Experiences
Enjoy an elegant afternoon tea service, featuring a curated menu of mini-pastries, sandwiches, homemade scones, and specialty teas. Perfect for relaxing moments or celebrating milestones in our London bakery.
Classic Afternoon Tea
£28 per person
- • Selection of finger sandwiches
- • Freshly baked scones with clotted cream & jam
- • Assorted mini pastries & cakes
- • Premium tea selection
- • Champagne upgrade available (+£12)
Champagne Afternoon Tea
£40 per person
- • All Classic Afternoon Tea items
- • Glass of premium Champagne
- • Luxury canapés selection
- • Artisan chocolate selection
- • Extended tea menu including rare blends
Sandwich Selection
- Cucumber & cream cheese
- Smoked salmon & dill
- Egg mayonnaise & cress
- Ham & English mustard
- Coronation chicken
Tea Selection
- Earl Grey Supreme
- English Breakfast
- Darjeeling
- Chamomile & Honey
- Seasonal herbal blends
Sweet Treats
- Mini Victoria sponge
- Lemon drizzle squares
- Chocolate éclairs
- Fruit scones with clotted cream
- Seasonal macarons
Advance booking recommended. Dietary requirements accommodated with 24-hour notice.
Book Afternoon TeaAfternoon Tea Picnic Hampers
Experience luxury on-the-go with our curated afternoon tea picnic hampers, packed with artisan breads, pastries, preserves, and specialty teas. Perfect for outdoor gatherings and gift occasions.
Take the Dough & Daisy experience beyond our bakery with thoughtfully curated hampers perfect for Hyde Park picnics, garden parties, or special gifts. Each hamper is beautifully presented in traditional wicker baskets.
Hamper Options:
Hyde Park Hamper (£45 for 2 people)
- • Artisan bread selection & butter
- • Homemade preserves & honey
- • Cheese & charcuterie selection
- • Seasonal pastries & scones
- • Premium tea bags & thermos
- • Fresh fruit & chocolates
Celebration Hamper (£85 for 4 people)
- • All Hyde Park items (doubled)
- • Bottle of Prosecco
- • Luxury canapé selection
- • Artisan cake slice selection
- • Premium crockery & blanket included
Vegan & Gluten-Free Creations
Explore our range of vegan and gluten-free breads, cakes, and pastries. Each creation is thoughtfully developed for taste, texture, and dietary wellness without compromise.
Our dedicated allergen-free kitchen ensures no cross-contamination while our specialist bakers use innovative techniques and premium alternative ingredients to create indulgent treats that everyone can enjoy.
Vegan Specialties:
- Aquafaba Chocolate Mousse Cake
- Coconut Milk Croissants
- Cashew Cream Éclairs
- Oat Milk Sourdough
- Maple Pecan Danish
Gluten-Free Options:
- Almond Flour Macarons
- Rice Flour Victoria Sponge
- Quinoa Seed Bread
- Coconut Flour Muffins
- Buckwheat Pancakes
Please inform us of any allergies when ordering. Full ingredient lists available upon request.
Event Catering Services
Elevate your events with our bakery catering—custom menu options for private and corporate gatherings, including artisan canapés, themed dessert tables, and unique bread selections for any guest list.
Corporate Catering
Professional breakfast meetings, lunch presentations, and office celebrations. Fresh pastries, artisan sandwiches, and premium coffee service.
- • Breakfast pastry platters
- • Gourmet sandwich selection
- • Meeting room delivery
- • Dietary requirements catered
Wedding Catering
Stunning dessert tables, evening reception treats, and morning-after breakfast boxes. Creating sweet memories for your special day.
- • Themed dessert tables
- • Canapé reception service
- • Guest breakfast boxes
- • Custom favours available
Private Events
Birthday parties, anniversary celebrations, and intimate gatherings. Personalised menus that reflect your unique style and preferences.
- • Themed party platters
- • Custom cake centrepieces
- • Children's party packages
- • Home delivery available
Catering Packages Starting From:
Basic Package
£8 per person
Pastry selection & coffee service
Premium Package
£15 per person
Full canapé service & desserts
Luxury Package
£25 per person
Complete menu with service staff
Baking Classes & Workshops
Learn from our expert bakers in hands-on classes covering sourdough, cake decorating, and specialty pastries. Open to all skill levels, our workshops help ignite your passion for baking and pastry arts.
Sourdough Mastery
£75 per person | 4 hours
Master the ancient art of sourdough baking. Create your own starter, learn fermentation techniques, and take home two fresh loaves.
- • Starter creation & maintenance
- • Kneading & shaping techniques
- • Temperature & timing mastery
- • Take home: 2 loaves + starter jar
Cake Decorating
£85 per person | 3 hours
Learn professional buttercream techniques, piping skills, and sugar craft basics. Create beautiful decorated cakes to take home.
- • Buttercream piping techniques
- • Sugar flower creation
- • Colour theory & design
- • Take home: Fully decorated cake
Pastry Workshop
£95 per person | 5 hours
Master the art of laminated dough. Create croissants, pain au chocolat, and Danish pastries using traditional French techniques.
- • Lamination technique mastery
- • Temperature control secrets
- • Shaping & proofing methods
- • Take home: 12 assorted pastries
Nordic Baking
£65 per person | 3 hours
Discover Scandinavian baking traditions. Create authentic kanelbullar, krämbulle, and seasonal Nordic specialties.
- • Traditional Nordic techniques
- • Spice blend creation
- • Cultural baking history
- • Take home: Nordic pastry selection
Class Schedule & Booking
Weekend Classes:
Saturdays: 10:00 AM - 2:00 PM
Sundays: 2:00 PM - 6:00 PM
Evening Classes:
Tuesdays & Thursdays: 6:30 PM - 9:30 PM
(Shorter format classes only)
Private group bookings available for 6+ people. Corporate team building sessions offered.
Book Your ClassMeet the Dough & Daisy Team
Get to know our passionate team of bakers, cake artists, and pastry chefs. Their expertise and vision drive our bakery's reputation for excellence and innovation in London's competitive scene.
James Mitchell
Head Baker & Sourdough Specialist
With 15 years of experience including training in San Francisco's renowned Tartine Bakery, James leads our bread production with passion for traditional fermentation techniques.
Emma Larsson
Pastry Chef & Nordic Specialist
Born in Stockholm, Emma brings authentic Nordic baking traditions to London. Her innovative approach to Scandinavian pastries has earned recognition from food critics.
Sophia Chen
Senior Cake Artist & Wedding Specialist
Sophia's artistic background combined with formal pastry training creates stunning custom cakes. She's designed cakes for celebrity weddings and London's finest events.
Marcus Williams
Baker & Vegan Specialist
Marcus revolutionises plant-based baking with innovative techniques that never compromise on taste. His vegan croissants are legendary among London's food enthusiasts.
Lucy Thompson
Apprentice Baker & Rising Talent
Fresh from culinary school with a passion for afternoon tea service and traditional British baking. Lucy brings youthful energy and modern techniques to our team.
Our Collective Expertise
Combined Experience
50+ Years
Professional Certifications
12 Credentials
Industry Awards
8 Accolades
Classes Taught
500+ Students
Testimonials & Accolades
See what our customers and industry experts say about Dough & Daisy. Our commitment to quality, creativity, and service has made us one of London's most trusted bakeries.
Sarah Johnson
Wedding Client"Sophia created the most stunning three-tier wedding cake for our special day. The lemon elderflower sponge was absolutely divine, and the sugar flowers were so realistic guests thought they were fresh! The attention to detail was extraordinary."
David Chen
Corporate Client"We've used Dough & Daisy for our monthly board meetings for over a year. Their corporate catering is consistently excellent - fresh pastries, perfect timing, and they always accommodate our dietary requirements without any fuss."
Maria Rodriguez
Baking Class Student"The sourdough masterclass with James was incredible! I'd never managed to maintain a starter before, but his techniques and patience made all the difference. Now I'm baking beautiful loaves at home every week."
Robert & Eleanor Wilson
Anniversary Celebration"We celebrated our 50th wedding anniversary with afternoon tea at Dough & Daisy. The service was impeccable, the scones were the best we've had in London, and the champagne upgrade made it truly special. A perfect celebration!"
Jennifer Adams
Vegan Food Enthusiast"Finally, a bakery that takes vegan baking seriously! Marcus's vegan croissants are indistinguishable from traditional ones, and the aquafaba chocolate mousse cake was the highlight of my birthday party. Absolutely revolutionary!"
The London Food Review
Professional Review"Dough & Daisy represents the pinnacle of artisanal baking in London. Their Nordic pastries are authentic and innovative, while their sourdough rivals the best European bakeries. A true gem in Piccadilly Circus."
Industry Recognition
London's Best Artisan Bakery
Time Out London 2023
Excellence in Sourdough
British Baker Awards 2023
Outstanding Customer Service
London Business Awards 2022
Best Vegan Bakery Options
Plant-Based London 2023
Contact & Visit Us
Ready to order, book a class, or plan your next event? Reach out to our friendly team at Dough & Daisy, visit our bakery in Marylebone, or connect via phone or email for all inquiries.
Visit Our Bakery
315 Piccadilly Circus
Marylebone
London, Greater London
W1J 7ND, UK
Located in the heart of London, just minutes from Oxford Circus and Regent Street
Opening Hours
Monday - Friday:
7:00 AM - 7:00 PM
Saturday:
8:00 AM - 8:00 PM
Sunday:
9:00 AM - 6:00 PM
Extended hours during holiday seasons
Get In Touch
Phone:
+44 20 7925 0947
Email:
info@altivio5.sbs
We typically respond within 2 hours during business hours